A few issues speaking as someone who lives in the greater 305 area: 1. Marketing is primarily to get people to come to games as opposed to watching the team on

A few issues speaking as someone who lives in the greater 305 area: 1. Marketing is primarily to get people to come to games as opposed to watching the team on TV. Problem is, nobody wants to go because the stadium is 45 minutes away without traffic. 2. Fans of other teams aren't going to skip their own team's games to watch Messi. They've been able to watch him in a world-class team for close to 20 years, so now that he's nearly 40 and walks around most of the time, they aren't as interested. 3. Miami is full of soccer fans that are fans of their favorite teams from their home countries. 4. Ticket prices are outrageous. So are parking passes. The new stadium isn't even breaking ground yet. Miami fans are used to getting screwed, and hosting Messi in this current mess is not helping. 5. ESPN will never advertise for a competitor unless they are forced to. ESPN lost the MLS rights to Apple TV+.