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They also made a massive deal with MLS that led to Messi coming to the US, and they've done a terrible job of getting an mainstream attention for that, even tho

They also made a massive deal with MLS that led to Messi coming to the US, and they've done a terrible job of getting an mainstream attention for that, even though it's a _great_ viewing experience -- you can watch every game, including 4 games at the same time if you want, and rewatch them whenever you want and the production quality is decent. If nothing else, they should be doing a full court press to get newspapers and ESPN etc to increase their coverage of MLS, even the Miami Herald is barely covering soccer and Miami is full of soccer fans and the team just set the all time single season points record and has one of the greatest athletes of all time on the field.

NickC25 2y ago
A few issues speaking as someone who lives in the greater 305 area: 1. Marketing is primarily to get people to come to games as opposed to watching the team on TV. Problem is, nobody wants to go because the stadium is 45 minutes away without traffic. 2. Fans of other teams aren't going to skip their own team's games to watch Messi. They've been able to watch him in a world-class team for close to 20 years, so now that he's nearly 40 and walks around most of the time, they aren't as interested. 3. Miami is full of soccer fans that are fans of their favorite teams from their home countries. 4. Ticket prices are outrageous. So are parking passes. The new stadium isn't even breaking ground yet. Miami fans are used to getting screwed, and hosting Messi in this current mess is not helping. 5. ESPN will never advertise for a competitor unless they are forced to. ESPN lost the MLS rights to Apple TV+.