2 ms·

I don't really think that's true, Apple has always marketed quite aggressively. In fact they invented (or at least popularized) the CEO keynote ad to say nothin

I don't really think that's true, Apple has always marketed quite aggressively. In fact they invented (or at least popularized) the CEO keynote ad to say nothing of their history of more traditional ads going all the way back to their 1984 ad [1]. As for the AVP, they pretty clearly want it to be a productivity thing as opposed to a video game machine that every other consumer VR product is, which is consistent with their historic ambivalence to video games. In fact, I'd say that it's Zuck et al who are making "Oscar-worthy" VR experiences (or at least enabling them), while Apple's are basic and derivative [2]. [1] https://www.youtube.com/watch?v=VtvjbmoDx-I https://www.youtube.com/watch?v=VtvjbmoDx-I [2] https://www.youtube.com/watch?v=ALOn35L3OMs https://www.youtube.com/watch?v=ALOn35L3OMs

23B1 2y ago
aggressively ≠ great enabling ≠ tastemaking
- some_random 2y ago
  Apple is the most valuable company in the world, their marketing is clearly great. As for tastemaking, let's go through that video list of experiences shall we? 1: AR puzzle game, looks fun but ultimately is only slightly better than an idle game on your phone. 2: VR board game, might be good but it clearly fails to take advantage of being VR. 3: Knock off Beat Saber. 4: AR pool table. I don't think I need to explain why this is lame. 5: Hard to tell what this is but it looks to be a flat game played in VR 6: Family Guy. 7: Various card games/basic board games in AR. Which of these is a high brow, tastemaking VR/AR experience? Because the only things fitting that description I can think of are not playable on the AVP to the best of my knowledge.
  - 23B1 2y ago
    "Apple is the most valuable company in the world, their marketing is clearly great." PHEPH Apple's development mandate[1] is explicit: 'elevated content across [x, y, z] genres.' aligned with their stated brand assets & perceptions with consumers. They are good at maintaining their brand! But entertainment isn't Walled Garden Design™. Even Jobs knew to trust Lasseter to make stories and deferred to his wisdom on that front. Apple should start doing the same with the many fine creators eager to work with them and see their stories compete with NFLX or WBD. [1] https://www.tracking-board.com/category/film-mandates/ https://www.tracking-board.com/category/film-mandates/

23B1 2y ago

aggressively ≠ great enabling ≠ tastemaking

some_random 2y ago
Apple is the most valuable company in the world, their marketing is clearly great. As for tastemaking, let's go through that video list of experiences shall we? 1: AR puzzle game, looks fun but ultimately is only slightly better than an idle game on your phone. 2: VR board game, might be good but it clearly fails to take advantage of being VR. 3: Knock off Beat Saber. 4: AR pool table. I don't think I need to explain why this is lame. 5: Hard to tell what this is but it looks to be a flat game played in VR 6: Family Guy. 7: Various card games/basic board games in AR. Which of these is a high brow, tastemaking VR/AR experience? Because the only things fitting that description I can think of are not playable on the AVP to the best of my knowledge.
- 23B1 2y ago
  "Apple is the most valuable company in the world, their marketing is clearly great." PHEPH Apple's development mandate[1] is explicit: 'elevated content across [x, y, z] genres.' aligned with their stated brand assets & perceptions with consumers. They are good at maintaining their brand! But entertainment isn't Walled Garden Design™. Even Jobs knew to trust Lasseter to make stories and deferred to his wisdom on that front. Apple should start doing the same with the many fine creators eager to work with them and see their stories compete with NFLX or WBD. [1] https://www.tracking-board.com/category/film-mandates/ https://www.tracking-board.com/category/film-mandates/