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Apple TV+ generates less viewing in one month than Netflix does in one day. (source: https://www.bloomberg.com/news/newsletters/2024-07-21/apple-tries-to-rein-
by SheinhardtWigCo 2y ago
Apple TV+ generates less viewing in one month than Netflix does in one day.
(source: https://www.bloomberg.com/news/newsletters/2024-07-21/apple-tries-to-rein-in-hollywood-spending-after-years-of-losses https://www.bloomberg.com/news/newsletters/2024-07-21/apple-...)
- gjsman-1000 2y agoHumorously, many Apple TV+ series begin with the message, "An Apple Original." What if Apple renamed Apple TV+ to just Apple Originals? The branding they are already using? Then we wouldn't have 3 different uses of "Apple TV" (the iPhone app, the streaming box, the subscription service)... and it's so much clearer to a customer what it means. I personally wonder if a huge part of this, is just that customers have no clue what "Apple TV+" even... is. Does it have something to do with the Apple TV box being advertised when they bought their iPhone? And customers don't read, the title says all they need to know (or lack thereof). Or another solution (for any employees reading): Spin it off the Apple brand. Don't use the name Apple on it. Come up with some stupid name along the lines of Pluto, Popcornflix, Freevee, or whatever have you; and offer an ad-supported free tier. Watch the viewership explode. Remove the ad tier afterwards.
- basch 2y agoCross license the first season to other streaming apps, while not removing it from Apple TV+. Like what you saw? Want more? Subscribe.
- fmajid 2y agoThey are going to license them to Amazon Prime, which will charge an additional-on subscription like they do for Paramount+. Needless to say, that will eat further into Apple’s already nonexistent margins.