On the other hand: "Click here" screams "this is a link". It is not as obvious a call to click upon as a big shiny button, aching to be pressed, but it is more

On the other hand: "Click here" screams "this is a link". It is not as obvious a call to click upon as a big shiny button, aching to be pressed, but it is more obvious than a few words that are in a harder-to-read color and underlined. "You can go to _your_account_" is a much smoother sentence than "To change your account, click _here_". But is that always what you want? Do you want all your links to be smoothly integrated into the body text? Sometimes you do! Sometimes you don't.