Second Life doesn't pretend to be anything it's not, so it attracts an audience who want that authenticity. Apple and Facebook are the polar opposite of that.

Second Life doesn't pretend to be anything it's not, so it attracts an audience who want that authenticity. Apple and Facebook are the polar opposite of that. They look at a product segment and think "How we do sell this to X million people?" Turns out that regular people that buy iPhones and Macbooks, might not be as interested in VR.