>They're doing $300 billion in sales (and $100 billion in profit) in just iPhones, it's the most lucrative single product for a private company in world history

>They're doing $300 billion in sales (and $100 billion in profit) in just iPhones, it's the most lucrative single product for a private company in world history Yeah, but that slice of the market is in decline for them. "According to Stocklytics.com, iPhone revenue dropped $2.7 billion year-over-year, totaling $85.2 billion in H1 2024." Makes sense since everyone and their dog already has an iPhone and keeps them for longer than ever meaning selling more iPhones now is more challenging compared to monetizing all the stuff people buy and do on them.