4 ms·

It can also be mental fatigue. Shopping is fundamentally making lots of decisions in sequence.

• stavros 2y ago
  That's exactly why I find large stores like IKEA draining. My brain is constantly in decision mode, unlike even at work, where decisions are more spaced out. In stores, you literally have a conveyor belt of items passing through your decision system the entire time you're in the store.
  • tommiegannert 2y ago
    I was walking through the narrow tourist traps that are the Venetian streets the other week. Lots of stores with shiny pins, bracelets, caps, hats and T-shirts. I realized then why I don't like stores: they're too cluttered. Doesn't even have to come down to decisions; just the visual impact makes me want to leave. Perhaps this is what makes Apple stores work. Even webshops tend to have only a few products visible at a time.