Does anyone have an explanation why it wasn't possible to sell Sortfolio when it was more popular, but suddenly at the deadline the deal materialized at the pri

Does anyone have an explanation why it wasn't possible to sell Sortfolio when it was more popular, but suddenly at the deadline the deal materialized at the price that it was announced long time ago? According to Compete.com, in the last 12 months Sortfolio traffic decreased more than 75% (4 times): http://siteanalytics.compete.com/sortfolio.com/ http://siteanalytics.compete.com/sortfolio.com/