Something that many B2C developers may not be aware of, but for businesses that interact with a small number of users (most of B2B), it can be incredibly import

Something that many B2C developers may not be aware of, but for businesses that interact with a small number of users (most of B2B), it can be incredibly important to track a specific user. The expectations of privacy are definitely altered and many customers would be delighted to have direct contact with a customer experience team that knows their exact behaviors.