It's about the actions of the business, not the person experiencing the product. If John Doe submits a review that says, "I bought and used this product, and it

It's about the actions of the business, not the person experiencing the product. If John Doe submits a review that says, "I bought and used this product, and it sucks," a business can't edit that to say, "I bought and used this product, and it was amazing." That would misrepresent the reviewer's personal experience.