Ha. Yes Microsoft targets enterprise customers. By purchasing tons of print ads in PC Magazine etc. Take a look at the SG&A for both companies and you'll see th

Ha. Yes Microsoft targets enterprise customers. By purchasing tons of print ads in PC Magazine etc. Take a look at the SG&A for both companies and you'll see that for a company that doesn't manufacture many tangible goods (the xbox is a blip on the radar compared to Apple's manufacturing) sure spends a lot of money, much of it on advertising: http://ycharts.com/companies/MSFT/sga_expense#series=type:company,id:MSFT,calc:sga_expense,,id:AAPL,type:company,calc:sga_expense&zoom=10&startDate=&endDate=&format=real&recessions=false http://ycharts.com/companies/MSFT/sga_expense#series=type:co...