What I've heard is that under (relatively new) ownership - meaning Comcast/NBC, there is a new push to expand revenue, and since weather.com already 'owns' the

What I've heard is that under (relatively new) ownership - meaning Comcast/NBC, there is a new push to expand revenue, and since weather.com already 'owns' the mass market, the only way to do that is to acquire, and will be to acquire more, revenue generating properties.