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The simple fact that you can spend $1 in Meta ads to raise $1.02 in political contributions, at the scale of hundreds of millions of dollars, is fueling politic
by doctorpangloss 2y ago
The simple fact that you can spend $1 in Meta ads to raise $1.02 in political contributions, at the scale of hundreds of millions of dollars, is fueling political campaigns.
- mordechai9000 2y agoMaybe 10 years ago there was a contentious Senate race here in my state. They spent tons of money courting voters, with ads in all kinds of media and a non-stop brigade of earnest young people (volunteers? paid?) going door to door and harassing people who hadn't voted early. This year is somewhat similar, except the local media market is dead and a lions share of the money is going to 2 tech companies. I read they took 78% in the 2020 election cycle. You can guess which 2 companies those are.
- morkalork 2y agoAnyone else noticed the election has trashed your ad budgets? Doing CPC and CPM when suddenly hundreds of millions are being dumped across the board kinda sucks.
- soared 2y agoYeah really hurt branding/prospecting - haven’t seen the impact for retargeting yet since I run super high bids there but surely will be affected soon. Wish my employer took on political clients - such easy free money.
- doctorpangloss 2y agoNobody cares about courting voters. The least competitive races in America are in Los Angeles and New York. They’re not advertising presidential candidates there to court voters. The votes don’t matter. They want a $25 donation, that they’ll plow $20 of back into more ads, and pocket $5 on overhead.