DFP: Dart for Publishers http://www.google.com/doubleclick/publishers/dart.html http://www.google.com/doubleclick/publishers/dart.html DFA: Doubleclick for Adv

DFP: Dart for Publishers http://www.google.com/doubleclick/publishers/dart.html http://www.google.com/doubleclick/publishers/dart.html DFA: Doubleclick for Advertisers http://www.google.com/doubleclick/advertisers/dfa.html http://www.google.com/doubleclick/advertisers/dfa.html SSP: Supply Side Platform http://www.adopsinsider.com/ad-exchanges/supply-side-platforms/ http://www.adopsinsider.com/ad-exchanges/supply-side-platfor... Open X: Open source tool for managing ads on your website http://en.wikipedia.org/wiki/OpenX_(software) http://en.wikipedia.org/wiki/OpenX_(software)