They have though. This has been a 2 year process. https://www.ftc.gov/news-events/news/press-releases/2022/10/ftc-explore-rulemaking-combat-fake-reviews-other

They have though. This has been a 2 year process. https://www.ftc.gov/news-events/news/press-releases/2022/10/ftc-explore-rulemaking-combat-fake-reviews-other-deceptive-endorsements https://www.ftc.gov/news-events/news/press-releases/2022/10/... https://www.ftc.gov/news-events/news/press-releases/2023/06/federal-trade-commission-announces-proposed-rule-banning-fake-reviews-testimonials https://www.ftc.gov/news-events/news/press-releases/2023/06/... They probably came to different conclusions as you. And I'm sure they have reasons why they left some of that stuff on the original list out. Because they spent 2 years looking at this rather than going with their "obvious first impression questions". You'll also note from those links that they have already been pursuing some companies over this stuff. So they're probably aware of what they're up against.