Thanks, that does explain the long-standing conundrum I had. Having worked for a cybersec/GRC startup in the past[0], I got a good look at how risks and their i

Thanks, that does explain the long-standing conundrum I had. Having worked for a cybersec/GRC startup in the past[0], I got a good look at how risks and their impacts are categorized, but I still couldn't figure out, why does anyone care. Like, "reputational damage", obviously nobody cares if a company gets breached - 99% of the customers won't notice, 99% of the remaining won't understand it, and the competitors are probably just as much at risk; all you need to do is issue some PR note and maybe offer free credit monitoring (some US peculiarity), and you're done. Same for most other things leading to "reputational damage". It feels like it's obviously a loss of $nothing, so why do CFOs and CISOs seem to put so much interest in this impact category? Well, I haven't thought about stock prices, and their lack of correlation with customer experience. My bad. -- [0] - I suppose I had all the things I needed to figure it out, somehow I didn't connect the dots. And/or was too busy trying to ensure our fancy probability math wasn't bullshit to pay attention to the larger context.