3 ms·
Razorfish pitched to our marketing department (I was the token tec on the panel). Being a Microsoft appendage was a big negative from my point of view... as wa
by fungi 14y ago
Razorfish pitched to our marketing department (I was the token tec on the panel).
Being a Microsoft appendage was a big negative from my point of view... as was the giant Silverlight logo in their pitch docs.
> MS could have leveraged this team as a focus group and to enroll these clients to test innovative ways
Don't do that! If we hire you to do work for us and you sucker someone in our org in to some shit like this, we will very quickly question your motives and ultimately the value of our relationship.
In the end the the marketing wonks went with the agency with the best creative (again).
- calbear81 14y agoI didn't mean you get your clients to try things without telling them. I meant get them into pilot programs to find more incremental places to acquire new customers. In regards to creative, Avenue A | Razorfish was a combination of two distinct skillsets. Avenue A handled media buying which in most cases is more important to the success of a campaign than the creative and the Razorfish part was the "creative" side of the agency that worked on all of the campaign assets, etc. Both sides worked together to ensure that the creative was right for the audience (media).
- fungi 14y ago> you sucker someone in our org in to some shit like this Didn't think they would secretly do that. Ulterior motives of corporate overlords, be they pushing Silverlight or pulling us into a msn search strategy are a recipe for friction. That said i'm not in marketing, not in the US, and we are a small org with limited resources that is perpetually screwed around by agencies, so my views are probably of limited value.