2 ms·
Microsoft targets enterprise customers. Their customers are swayed by personal relationships, not television ads.
by rprasad 14y ago
Microsoft targets enterprise customers. Their customers are swayed by personal relationships, not television ads.
- greedo 14y agoHa. Yes Microsoft targets enterprise customers. By purchasing tons of print ads in PC Magazine etc. Take a look at the SG&A for both companies and you'll see that for a company that doesn't manufacture many tangible goods (the xbox is a blip on the radar compared to Apple's manufacturing) sure spends a lot of money, much of it on advertising: http://ycharts.com/companies/MSFT/sga_expense#series=type:company,id:MSFT,calc:sga_expense,,id:AAPL,type:company,calc:sga_expense&zoom=10&startDate=&endDate=&format=real&recessions=false http://ycharts.com/companies/MSFT/sga_expense#series=type:co...