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When the FTC says "we're cracking down on online reviews" with things like this the average Joe gains more confidence in them, so yes, the doing nothing approac
by conductr 2y ago
When the FTC says "we're cracking down on online reviews" with things like this the average Joe gains more confidence in them, so yes, the doing nothing approach is actually better IMO.
- maxerickson 2y agoSo never do anything unless you can guarantee a particular outcome?
- conductr 2y agoThat’s a stretch. But things like this only create a false illusion of safety/honesty which can actually be a tailwind for dishonesty.
- hluska 2y agoSo, don’t do anything at all because there will always be an issue with anything you do? Being negative is a weakness.
- conductr 2y agoHow about; do things that you can enforce and expect a positive net impact from, do things in a way that will address the dozens of obvious first impression questions that came up here due to lack of specifics. If you’re going to do it, put some thought into its execution and administration. And most of all, don’t make global generalizations on commentary that is quite specific and on a very particular topic.
- bcrosby95 2y agoThey have though. This has been a 2 year process. https://www.ftc.gov/news-events/news/press-releases/2022/10/ftc-explore-rulemaking-combat-fake-reviews-other-deceptive-endorsements https://www.ftc.gov/news-events/news/press-releases/2022/10/... https://www.ftc.gov/news-events/news/press-releases/2023/06/federal-trade-commission-announces-proposed-rule-banning-fake-reviews-testimonials https://www.ftc.gov/news-events/news/press-releases/2023/06/... They probably came to different conclusions as you. And I'm sure they have reasons why they left some of that stuff on the original list out. Because they spent 2 years looking at this rather than going with their "obvious first impression questions". You'll also note from those links that they have already been pursuing some companies over this stuff. So they're probably aware of what they're up against.
- maxerickson 2y agoMy assessment is more that the average consumer won't have any idea that the FTC is doing this, so I am not real worried about the downsides.
- conductr 2y agoNot initially, but in time they tend to hear about it. Some shops are bound to brag that their reviews are FTC compliant and unbiased, etc.