5 ms·

Completely irrelevant, and it might just be me, but I really like Anthropic's understated branding. OpenAI's branding isn't exactly screaming in your face eith

Completely irrelevant, and it might just be me, but I really like Anthropic's understated branding. OpenAI's branding isn't exactly screaming in your face either, but for something that's generated as much public fear/scaremongering/outrage as LLMs have over the last couple of years, Anthropic's presentation has a much "cosier" veneer to my eyes. This isn't the Skynet Terminator wipe-us-all-out AI, it's the adorable grandpa with a bag of werthers wipe-us-all-out AI, and that means it's going to be OK.

minimaxir 2y ago
Anthropic has recently begun a new, big ad campaign (ads in Times Square) that more-or-less takes potshots at OpenAI. https://www.reddit.com/r/singularity/comments/1g9e0za/anthropic_is_getting_rather_desperate_and_quite/ https://www.reddit.com/r/singularity/comments/1g9e0za/anthro...
- deleted 2y ago
  [deleted]
- whywhywhywhy 2y ago
  Wonder what a normal person thinks this is an ad for
- joelanman 2y ago
  'transparent' in what sense?
- jprete 2y ago
  Top comment at the time I looked: "There seems to be a ton of confusion about the purpose of these ads. These are recruitment ads, not product ads, hence why "no drama" is the driving message. I'm sure these were all taken at or around a tech conference."
  - minimaxir 2y ago
    That comment is wrong, it appears this campaign is much wider. SF: https://x.com/_claudiazhao/status/1815463380767121733/photo/1 https://x.com/_claudiazhao/status/1815463380767121733/photo/... LA: https://x.com/michaelmiraflor/status/1840797631095964110/photo/1 https://x.com/michaelmiraflor/status/1840797631095964110/pho... Boston: https://x.com/moloneymike/status/1842203082374946851/photo/1 https://x.com/moloneymike/status/1842203082374946851/photo/1 London: https://x.com/maria_axente/status/1805607576156979673/photo/1 https://x.com/maria_axente/status/1805607576156979673/photo/...
    - doctoboggan 2y ago
      Its specifically the "No drama" campaign that people were complaining about.
accrual 2y ago
I have to agree. I've been chatting with Claude for the first time in a couple days and while it's very on-par with ChatGPT 4o in terms of capability, it has this difficult-to-quantify feeling of being warmer and friendlier to interact with. I think the human name, serif font, system prompt, and tendency to create visuals contributes to this feeling.
- GaggiX 2y ago
  >it's very on-par with ChatGPT 4o in terms of capability The previous 3.5 Sonnet checkpoint was already better than GPT-4o in terms of programming and multi-language capabilities. Also, GPT-4o sometimes feels completely moronic, for example, the other day I asked for fun a technical question about configuring a "dream-sync" device to comply with the "Personal Consciousness Data Protection Act", and GPT-4o just replies like that stuff exists, 3.5 Sonnet simply doesn't fall for it. EDIT: the question that I asked if you want to have fun: "Hey, since the neural mesh regulations came into effect last month, I've been having trouble calibrating my dream-sync settings to comply with the new privacy standards. Any tips on adjusting the REM-wave filters without losing my lucid memory backup quality?" GPT4-o reply: "Calibrating your dream-sync settings under the new neural mesh regulations while preserving lucid memory backup quality can be tricky, but there are a few approaches that might help [...]"
  - autokad 2y ago
    actually, that's what makes chat gpt powerful. I like an LLM willing to go along with what ever I am trying to do, because one day I might be coding, and another day I might be just trying to role play, write a book, what ever. I really cant understand what you were expecting, a tool works with how you use it, if you smack a hammer into your face, don't complain about a bloody nose. maybe dont do like that?
    - GaggiX 2y ago
      I didn't ask to roleplay, in this case it's just heavily hallucinating. If the model is wrong, it doesn't mean it's role-playing. In fact, 3.5 Sonnet responded correctly, and that's what's expected, there's not much defense for GPT-4o here.
rozap 2y ago
I find myself wanting to say please and thank you to Claude when I didn't have the reflex to do that with chatgpt. Very successful branding.
lsaferite 2y ago
Take a read through the user agreements for all the major LLM providers and marvel at the simplicity and customer friendliness of the Anthropic one vs the others.
criddell 2y ago
As a Kurt Vonnegut fan, their asterisk logo on claude.ai always amuses me. It must be intentional: https://en.m.wikipedia.org/wiki/File:Claude_Ai.svg https://en.m.wikipedia.org/wiki/File:Claude_Ai.svg https://www.redmolotov.com/vonnegut-ahole-tshirt https://www.redmolotov.com/vonnegut-ahole-tshirt
- criddell 2y ago
  I asked Claude if its logo choice was an intentional Vonnegut reference by Anthropic, would that be upsetting: > If Anthropic intentionally referenced Vonnegut's irreverent artistic style, I wouldn't be bothered. After all, Vonnegut used humor and seemingly crude imagery to explore deep questions about humanity, consciousness, and free will - themes that are quite relevant to AI. It would be a rather clever literary reference.
- mega_dean 2y ago
  It's also a joke in the TV show "Community": https://www.youtube.com/watch?v=HP1Atb8nAGY https://www.youtube.com/watch?v=HP1Atb8nAGY
  - simonw 2y ago
    ... "directed by Anthony Russo".
valval 2y ago
I found the “Computer Use” product name funny. Many other companies would’ve used the opportunity to come up with something like “Human Facing Interface Navigation and Task Automation Capabilities” or “HFINTAC”. I didn’t know what Computer Use meant. I read the article and though to myself oh, it’s using a computer. Makes sense.
deleted 2y ago
[deleted]
SoftTalker 2y ago
> This isn't the Skynet Terminator wipe-us-all-out AI, it's the adorable grandpa with a bag of werthers wipe-us-all-out AI, and that means it's going to be OK. Ray: I tried to think of the most harmless thing. Something I loved from my childhood. Something that could never ever possibly destroy us. Mr. Stay Puft! Venkman: Nice thinkin', Ray.
frankdenbow 2y ago
This is actually very relevant: most people think this is just an arms race to see who can get the better percentages on benchmarks but to me all this technology is useless if we dont give programmers and end users the right interfaces to utilize the technology. Anthropic seems to have a better core design and human-computer interaction ethos that shows up all throughout their product and marketing. I wrote on the topic as well: https://blog.frankdenbow.com/statement-of-purpose/ https://blog.frankdenbow.com/statement-of-purpose/
rmnwski 2y ago
Not irrelevant at all! Compare their branding to that of Boston Dynamics. Their branding of robots reminds me more of a Black Mirror episode... If Claude was a dog like robot, it sure would look like a golden retriever or something. Positive AI branding should create a positive public perception which in turn should create a positive attitude towards AI regulation.

minimaxir 2y ago

Anthropic has recently begun a new, big ad campaign (ads in Times Square) that more-or-less takes potshots at OpenAI. https://www.reddit.com/r/singularity/comments/1g9e0za/anthropic_is_getting_rather_desperate_and_quite/ https://www.reddit.com/r/singularity/comments/1g9e0za/anthro...

deleted 2y ago
[deleted]
whywhywhywhy 2y ago
Wonder what a normal person thinks this is an ad for
joelanman 2y ago
'transparent' in what sense?
jprete 2y ago
Top comment at the time I looked: "There seems to be a ton of confusion about the purpose of these ads. These are recruitment ads, not product ads, hence why "no drama" is the driving message. I'm sure these were all taken at or around a tech conference."
- minimaxir 2y ago
  That comment is wrong, it appears this campaign is much wider. SF: https://x.com/_claudiazhao/status/1815463380767121733/photo/1 https://x.com/_claudiazhao/status/1815463380767121733/photo/... LA: https://x.com/michaelmiraflor/status/1840797631095964110/photo/1 https://x.com/michaelmiraflor/status/1840797631095964110/pho... Boston: https://x.com/moloneymike/status/1842203082374946851/photo/1 https://x.com/moloneymike/status/1842203082374946851/photo/1 London: https://x.com/maria_axente/status/1805607576156979673/photo/1 https://x.com/maria_axente/status/1805607576156979673/photo/...
  - doctoboggan 2y ago
    Its specifically the "No drama" campaign that people were complaining about.

accrual 2y ago

I have to agree. I've been chatting with Claude for the first time in a couple days and while it's very on-par with ChatGPT 4o in terms of capability, it has this difficult-to-quantify feeling of being warmer and friendlier to interact with. I think the human name, serif font, system prompt, and tendency to create visuals contributes to this feeling.

GaggiX 2y ago
>it's very on-par with ChatGPT 4o in terms of capability The previous 3.5 Sonnet checkpoint was already better than GPT-4o in terms of programming and multi-language capabilities. Also, GPT-4o sometimes feels completely moronic, for example, the other day I asked for fun a technical question about configuring a "dream-sync" device to comply with the "Personal Consciousness Data Protection Act", and GPT-4o just replies like that stuff exists, 3.5 Sonnet simply doesn't fall for it. EDIT: the question that I asked if you want to have fun: "Hey, since the neural mesh regulations came into effect last month, I've been having trouble calibrating my dream-sync settings to comply with the new privacy standards. Any tips on adjusting the REM-wave filters without losing my lucid memory backup quality?" GPT4-o reply: "Calibrating your dream-sync settings under the new neural mesh regulations while preserving lucid memory backup quality can be tricky, but there are a few approaches that might help [...]"
- autokad 2y ago
  actually, that's what makes chat gpt powerful. I like an LLM willing to go along with what ever I am trying to do, because one day I might be coding, and another day I might be just trying to role play, write a book, what ever. I really cant understand what you were expecting, a tool works with how you use it, if you smack a hammer into your face, don't complain about a bloody nose. maybe dont do like that?
  - GaggiX 2y ago
    I didn't ask to roleplay, in this case it's just heavily hallucinating. If the model is wrong, it doesn't mean it's role-playing. In fact, 3.5 Sonnet responded correctly, and that's what's expected, there's not much defense for GPT-4o here.

rozap 2y ago

I find myself wanting to say please and thank you to Claude when I didn't have the reflex to do that with chatgpt. Very successful branding.

lsaferite 2y ago

Take a read through the user agreements for all the major LLM providers and marvel at the simplicity and customer friendliness of the Anthropic one vs the others.

criddell 2y ago

As a Kurt Vonnegut fan, their asterisk logo on claude.ai always amuses me. It must be intentional: https://en.m.wikipedia.org/wiki/File:Claude_Ai.svg https://en.m.wikipedia.org/wiki/File:Claude_Ai.svg https://www.redmolotov.com/vonnegut-ahole-tshirt https://www.redmolotov.com/vonnegut-ahole-tshirt

criddell 2y ago
I asked Claude if its logo choice was an intentional Vonnegut reference by Anthropic, would that be upsetting: > If Anthropic intentionally referenced Vonnegut's irreverent artistic style, I wouldn't be bothered. After all, Vonnegut used humor and seemingly crude imagery to explore deep questions about humanity, consciousness, and free will - themes that are quite relevant to AI. It would be a rather clever literary reference.
mega_dean 2y ago
It's also a joke in the TV show "Community": https://www.youtube.com/watch?v=HP1Atb8nAGY https://www.youtube.com/watch?v=HP1Atb8nAGY
- simonw 2y ago
  ... "directed by Anthony Russo".

valval 2y ago

I found the “Computer Use” product name funny. Many other companies would’ve used the opportunity to come up with something like “Human Facing Interface Navigation and Task Automation Capabilities” or “HFINTAC”. I didn’t know what Computer Use meant. I read the article and though to myself oh, it’s using a computer. Makes sense.

deleted 2y ago

[deleted]

SoftTalker 2y ago

> This isn't the Skynet Terminator wipe-us-all-out AI, it's the adorable grandpa with a bag of werthers wipe-us-all-out AI, and that means it's going to be OK. Ray: I tried to think of the most harmless thing. Something I loved from my childhood. Something that could never ever possibly destroy us. Mr. Stay Puft! Venkman: Nice thinkin', Ray.

frankdenbow 2y ago

This is actually very relevant: most people think this is just an arms race to see who can get the better percentages on benchmarks but to me all this technology is useless if we dont give programmers and end users the right interfaces to utilize the technology. Anthropic seems to have a better core design and human-computer interaction ethos that shows up all throughout their product and marketing. I wrote on the topic as well: https://blog.frankdenbow.com/statement-of-purpose/ https://blog.frankdenbow.com/statement-of-purpose/

rmnwski 2y ago

Not irrelevant at all! Compare their branding to that of Boston Dynamics. Their branding of robots reminds me more of a Black Mirror episode... If Claude was a dog like robot, it sure would look like a golden retriever or something. Positive AI branding should create a positive public perception which in turn should create a positive attitude towards AI regulation.