I forget which publication, might have been the new yorker, won a pulitzer prize for a long-form article written in this style. Visually it worked very well (be

I forget which publication, might have been the new yorker, won a pulitzer prize for a long-form article written in this style. Visually it worked very well (because it was telling a story, not trying to convey information) and the scrolling graphic transitions were gentle enough that I could manage it + reader mode. Since then, it seems like other magazines have followed suit.