3 ms·
If so, why didn't Microsoft spend their money on marketing instead of replacing WM6?
by blubbix 14y ago
If so, why didn't Microsoft spend their money on marketing instead of replacing WM6?
- rprasad 14y agoMicrosoft targets enterprise customers. Their customers are swayed by personal relationships, not television ads.
- greedo 14y agoHa. Yes Microsoft targets enterprise customers. By purchasing tons of print ads in PC Magazine etc. Take a look at the SG&A for both companies and you'll see that for a company that doesn't manufacture many tangible goods (the xbox is a blip on the radar compared to Apple's manufacturing) sure spends a lot of money, much of it on advertising: http://ycharts.com/companies/MSFT/sga_expense#series=type:company,id:MSFT,calc:sga_expense,,id:AAPL,type:company,calc:sga_expense&zoom=10&startDate=&endDate=&format=real&recessions=false http://ycharts.com/companies/MSFT/sga_expense#series=type:co...