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Apple's disruption is not the hardware, the software, or the integration of the two. Apple's disruption is spending several hundreds of billions of dollars on
by rprasad 14y ago
Apple's disruption is not the hardware, the software, or the integration of the two.
Apple's disruption is spending several hundreds of billions of dollars on marketing to tell people what they could do with the hardware and software.
Androids, Windows Mobile, Blackberry could do everything the iPhone could do, and usually faster, cheaper, and better. But they never told anyone how to do all the cool stuff, or even that the cool stuff was possible. Which is a shame, because most people actually credit Apple with inventing the smartphone, more than a decade after smartphones hit the market.
- blubbix 14y agoIf so, why didn't Microsoft spend their money on marketing instead of replacing WM6?
- rprasad 14y agoMicrosoft targets enterprise customers. Their customers are swayed by personal relationships, not television ads.
- greedo 14y agoHa. Yes Microsoft targets enterprise customers. By purchasing tons of print ads in PC Magazine etc. Take a look at the SG&A for both companies and you'll see that for a company that doesn't manufacture many tangible goods (the xbox is a blip on the radar compared to Apple's manufacturing) sure spends a lot of money, much of it on advertising: http://ycharts.com/companies/MSFT/sga_expense#series=type:company,id:MSFT,calc:sga_expense,,id:AAPL,type:company,calc:sga_expense&zoom=10&startDate=&endDate=&format=real&recessions=false http://ycharts.com/companies/MSFT/sga_expense#series=type:co...
- pinaceae 14y agoutter nonsense. rather than regurgitating the same old facts to dispute you, i'll just hope you work for one of my competitors.
- bluthru 14y agoOh, here it is. The inevitable "Apple is only successful because of marketing" comment. Have you even used a mobile web browser before the iPhone?