Matching risk profiles with business partners or co-founders is vital and often overlooked Mostly Folk match expectations, I.e. upsides Downside fear is a ver

Matching risk profiles with business partners or co-founders is vital and often overlooked Mostly Folk match expectations, I.e. upsides Downside fear is a very great motivator A lack of consequential downsides can make folk sensibly choose to cut their losses and move on. Sometimes this is invisible as parents bailing you out is not known before and may be a private discussion. All or nothing downsides can mean folk will work themselves close to death to win ( or just not lose ) It also effects how much someone will gamble to get a unicorn rather than settle for a comfy income Have the downside discussion early on