They care about anything that helps give insight into the future. Its still obtainable data but that is where the edge comes from, taking unique data and applyi

They care about anything that helps give insight into the future. Its still obtainable data but that is where the edge comes from, taking unique data and applying your way of thinking (models) to it. This could be anything and everything that relates to the company/industry you are looking at. You take lots of different bits of information and distill it into a model. If you are in the automotive space, maybe you care how US policy is looking for China. To put it differently, historical financials, K/Qs are all data points that have been commoditized and you can pull it instantly.