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Why products fail
- mixmax 18y agoSimplicity is complex. - gold qoute... I did a redesign for a major site that sells to consumers two years ago, and we focused intensely on usability, particulraly the flow from ordering a product to checking out and paying. The result was an immediate jump in turnover of 25%. And this was without A/B splittesting which would probably have gotten the number even higher. Usability is pretty hard, but it's unbelievably rewarding - I'm constantly amazed that a lot of people don't take it more seriously.