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"Breathtaking" – Pepsi's 2008 logo design document is almost satire [pdf]
- deleted 2y ago[deleted]
- CharlieDigital 2y agop.19 "The Pepsi Ratio is aesthetic geometry" p.26 "Creation of Identity: Gravitational Pull" p.27 "x=1 light year Pepsi Planet", "x=2 light year Pepsi Galaxy", "x=8 light year Pepsi Universe" and the accompanying diagrams Wow.
- wolframhempel 2y agoI particularly like the confidence in the succession diagram. Pythagoras->Da Vinci->Descartes->Pepsi...obviously...