I think at Apple scale, there come other dynamics into play too; like having to maintain a certain reputation to drive sales in other areas, or foster goodwill

I think at Apple scale, there come other dynamics into play too; like having to maintain a certain reputation to drive sales in other areas, or foster goodwill with technology enthusiasts by catering to a niche not too typical for Apple. The Vision Pro feels like basic research; something that probably won’t be useful on its own, but is part of a larger manoeuvre and will yield benefits later on. If you read up on all the experts and knowledge involved in the product development, there’s a high chance something new entirely might come out of this.