To me, it seems obvious that they're trying to line things up now for when the hardware is developed enough in the future to actually be comfortable. In other w

To me, it seems obvious that they're trying to line things up now for when the hardware is developed enough in the future to actually be comfortable. In other words, they're targeting the tablet/phone-as-sunglasses market that doesn't exist yet, so that when it does arrive they're already the best offering by miles.