Contributing to an open standard seems to be the opposite of the classic example. Assume that change X for the web is positive overall. Currently Google’s stra

Contributing to an open standard seems to be the opposite of the classic example. Assume that change X for the web is positive overall. Currently Google’s strategy is to implement in Chrome and collect data on usefulness, then propose a standard and have other people contribute to it. That approach seems pretty optimal. How else would you do it?