One of the benefits of the commercial crew program was supposed to be that NASA would just be one customer of many, thus justifying why the company takes on the

One of the benefits of the commercial crew program was supposed to be that NASA would just be one customer of many, thus justifying why the company takes on the risk of making a fixed price bid. Starliner does not even attempt to compete on the commercial market, it has a fixed number of Atlas V's stored away for the NASA contract, and then someone will have to cough up money to try to put it on another rocket. So, they aren't even in the market, let alone doing anything to even appear to compete.