Good that it worked relatively easy for you, but it is more of an exception than norm. In my industry, there is a clear want for a better product but that isn'

Good that it worked relatively easy for you, but it is more of an exception than norm. In my industry, there is a clear want for a better product but that isn't sufficient for them to switch due to natural resistance to change. Hence significant marketing is needed through trusted channels to remove that fear-of-unknown from their minds.