3 ms·

Awesome! Followed you on X. Can you elaborate more on what you mean by "viral social loops"?

buf 2y ago
Any b2c product I build has huge incentive to share the product, creating more users. In the product itself, social is part of the value. So the more they interact, the more value they get. Similar to any social network you see today. I do this a number of ways, none original. Reactions, upvotes, achievements, streaks, creating summary videos (like Spotify year in review), public recommendations, etc
- buf 2y ago
  If you want some great reading material on this, I recommend Reforge's viral loops info. I believe it's free.
  - fuzztester 2y ago
    I checked, there is a membership to access the full content. I see what you did there.
    - buf 2y ago
      I thought they were still doing one free lesson. It's been a while since I was on Reforge though.
      - fuzztester 2y ago
        ha ha, i was just kidding :)
ignoramous 2y ago
Not OP but there are more than one ways to tap in to the distribution channels that exists thanks to influencers (Instagram, YouTube, TikTok, Twitter, Substack, Telegram). I, personally, don't see it any different than Nike hiring Lionel Messi or Uniqlo hiring Roger Federer. Where Nike is a global company, indie developers (especially the ones in Software) are smaller and thus could focus on just the right content creators, ie rely on marketing to boost sales. This phenomenon isn't new. The book The Long Tail posited (way back) that even niche software could make millions now that the Internet had made it cheaper to reach just the right audience. Teenagers, Zach Yadegari (calai.app) and Blake Anderson (apex.inc), who built million dollar app-based businesses in 6mo, plan to release a book on it: https://x.com/zach_yadegari/status/1845842051314614681 https://x.com/zach_yadegari/status/1845842051314614681 / https://archive.md/xXf9a https://archive.md/xXf9a
- jainvivek 2y ago
  It's good to see these success stories, but is also important to account for survivor bias before blindly following their rule book.

buf 2y ago

Any b2c product I build has huge incentive to share the product, creating more users. In the product itself, social is part of the value. So the more they interact, the more value they get. Similar to any social network you see today. I do this a number of ways, none original. Reactions, upvotes, achievements, streaks, creating summary videos (like Spotify year in review), public recommendations, etc

buf 2y ago
If you want some great reading material on this, I recommend Reforge's viral loops info. I believe it's free.
- fuzztester 2y ago
  I checked, there is a membership to access the full content. I see what you did there.
  - buf 2y ago
    I thought they were still doing one free lesson. It's been a while since I was on Reforge though.
    - fuzztester 2y ago
      ha ha, i was just kidding :)

ignoramous 2y ago

Not OP but there are more than one ways to tap in to the distribution channels that exists thanks to influencers (Instagram, YouTube, TikTok, Twitter, Substack, Telegram). I, personally, don't see it any different than Nike hiring Lionel Messi or Uniqlo hiring Roger Federer. Where Nike is a global company, indie developers (especially the ones in Software) are smaller and thus could focus on just the right content creators, ie rely on marketing to boost sales. This phenomenon isn't new. The book The Long Tail posited (way back) that even niche software could make millions now that the Internet had made it cheaper to reach just the right audience. Teenagers, Zach Yadegari (calai.app) and Blake Anderson (apex.inc), who built million dollar app-based businesses in 6mo, plan to release a book on it: https://x.com/zach_yadegari/status/1845842051314614681 https://x.com/zach_yadegari/status/1845842051314614681 / https://archive.md/xXf9a https://archive.md/xXf9a

jainvivek 2y ago
It's good to see these success stories, but is also important to account for survivor bias before blindly following their rule book.