_The Halo Effect_, Phil Rozenzweig: http://www.amazon.com/The-Halo-Effect-Business-Delusions/dp/0743291255 http://www.amazon.com/The-Halo-Effect-Business-Delusi

_The Halo Effect_, Phil Rozenzweig: http://www.amazon.com/The-Halo-Effect-Business-Delusions/dp/0743291255 http://www.amazon.com/The-Halo-Effect-Business-Delusions/dp/... This revisits books from earlier in the decade (like _Good to Great_), and shows that many of the profiled companies failed. It's a great way to learn how to read entrepreneurship books; many theories are based on "Intel is successful; Intel does X; therefore doing X will make you successful". In general, go read books from ten years ago and see if any of the predictions held up. Likewise, I recommend _Founders at Work_ because so many of these (currently) successful companies were launched with opposing philosophies, and all of them worked. Open plan? Works! Offices? Also works! Deep funding? Works! Bootstrapping? Also works!