I think it would affect sign ups, yeah - business buyers are generally very conservative, the bigger the company, the more conservative they become. Selling to

I think it would affect sign ups, yeah - business buyers are generally very conservative, the bigger the company, the more conservative they become. Selling to big companies generally means you have to behave in a very dry, almost dull manner yourselves, though there are a few exceptions to the rule. Take a look at the Google Enterprise website [1], it's very different from a normal Google product page, with statements like "Maximize website ROI and internal productivity with Google-powered search for your website or intranet." [1] - http://www.google.com/enterprise/ http://www.google.com/enterprise/