This quote from Richard Moross, CEO of Moo, on how to assess business ideas in 2009 was interesting: Is this really a business? Is it really different? If t

This quote from Richard Moross, CEO of Moo, on how to assess business ideas in 2009 was interesting: Is this really a business? Is it really different? If the elevator pitch includes the words ‘Twitter’, ‘social network’ or ‘it’s web app X meets geek meme Y’ you probably need to rethink things - those days are gone. Today your idea needs to be super-relevant: do people actually need this, or are you just a solution looking for a problem? Full interview here - http://www.guardian.co.uk/media/pda/2008/dec/25/digitalmedia-downturn http://www.guardian.co.uk/media/pda/2008/dec/25/digitalmedia...