It's going to be bad for customers. They should expect everything to slowly deteriorate in quality as prices continue to climb. For all of their faults, publi

It's going to be bad for customers. They should expect everything to slowly deteriorate in quality as prices continue to climb. For all of their faults, public companies largely attempt to continue existing. And initiatives that my not be immediately profitable can still have a positive impact on stock price if the market agrees that they will result in long-term growth for the company. PE is often about extracting as much money as possible in the shortest timeframe possible and the company's continued existence is largely irrelevant. This is why they so often cut expenses to the bone, and bury the company in the maximum amount of debt that can be serviced by current cash flows.