The impact of cheap spam, as in the other cases, is to push people towards platforms. You can even see it in the case of e-mail spam, where while technically n

The impact of cheap spam, as in the other cases, is to push people towards platforms. You can even see it in the case of e-mail spam, where while technically not platforms, it helped Gmail and Hotmail to become so big that they can basically impose their own rules on the protocol.