> he made a company backed by Private Equity look like a victim Jason Cohen understood the tradeoffs of using private equity versus bootstrapping. He goes into

> he made a company backed by Private Equity look like a victim Jason Cohen understood the tradeoffs of using private equity versus bootstrapping. He goes into the decision in more depth elsewhere, but at 44s into this video about avoiding private equity he alludes to his decision: https://m.youtube.com/watch?v=otbnC2zE2rw&t=0m44s https://m.youtube.com/watch?v=otbnC2zE2rw&t=0m44s