Considering Mozilla has already paid for their new ad company I'm guessing that even if PPA/IPA fails, Mozilla will just move to something else. They've made it

Considering Mozilla has already paid for their new ad company I'm guessing that even if PPA/IPA fails, Mozilla will just move to something else. They've made it clear that they are committed to generating profit by collecting people's browsing habits and putting that data into the hands of advertisers.