The 100 baseline on that graph is the highest attention the term has received, and it correlated with a launch and has since decreased. Google never has proble

The 100 baseline on that graph is the highest attention the term has received, and it correlated with a launch and has since decreased. Google never has problems with first the first few millions for consumer-launched tools. They have problems with the first few millions of net profit almost 100% of the time and shut it down a few years later. But I do agree this is a good play for Google, it plays to their strengths.