3 ms·

Reaching customers != conducting business. You can't sell things via Twitter like you can via other companies classified as gatekeepers.

• ceejayoz 2y ago
  Marketers everywhere will be sad to know they’re just doing a hobby, not real business.
  • input_sh 2y ago
    Can you purchase products directly on Twitter? Is Twitter taking a cut of such purchases? In other words, is Twitter a market? That's kind of a crucial distinction when discussing the Digital Markets Act.
    • ceejayoz 2y ago
      First, yes. They've long tried this, and it's an openly stated goal of Musk's. At the very least, you can buy a blue tick. https://www.theverge.com/2014/9/8/6120079/twitter-commerce-buy-button https://www.theverge.com/2014/9/8/6120079/twitter-commerce-b... https://www.nbcnews.com/business/consumer/twitter-testing-out-feature-allows-users-shop-directly-brand-s-n1275333 https://www.nbcnews.com/business/consumer/twitter-testing-ou... The current iteration, Shop Spotlight: https://ads.twitter.com/shopping_manager https://ads.twitter.com/shopping_manager Second, the "Digital Markets Act" has no "you must sell products directly to consumers" requirement. https://en.wikipedia.org/wiki/Digital_Markets_Act https://en.wikipedia.org/wiki/Digital_Markets_Act - look at the list of "Core Platforms Services" it covers. Search engines, communications, ad networks - Twitter's absolutely in several of those categories. It's about regulating gatekeepers to the market.