He talks about it a little: > Why is data integration so hard? The data is often in different formats that aren’t easily analyzed by computers – PDFs, notebook

He talks about it a little: > Why is data integration so hard? The data is often in different formats that aren’t easily analyzed by computers – PDFs, notebooks, Excel files (my god, so many Excel files) and so on. But often what really gets in the way is organizational politics: a team, or group, controls a key data source, the reason for their existence is that they are the gatekeepers to that data source, and they typically justify their existence in a corporation by being the gatekeepers of that data source (and, often, providing analyses of that data). [3] This politics can be a formidable obstacle to overcome, and in some cases led to hilarious outcomes – you’d have a company buying an 8-12 week pilot, and we’d spend all 8-12 weeks just getting data access, and the final week scrambling to have something to demo. I think he's seen more companies without talented Data experts than companies with that talent.