Back when people were suspicious of buying things online, Amazon used to set a percentage in the low double digits, of revenue they assumed would be lost to ref

Back when people were suspicious of buying things online, Amazon used to set a percentage in the low double digits, of revenue they assumed would be lost to refunds. That allowed an amazing customer service experience, and immense trust: if there was an issue with your order that couldn’t be easily fixed, then we’re very sorry, and here’s your money back. Both that program and the incentive for it are long gone.