I think the article would be improved if he took a softer stance here. Certainly there are observable defined needs (like bingo cards) an entrepreneur can provi

I think the article would be improved if he took a softer stance here. Certainly there are observable defined needs (like bingo cards) an entrepreneur can provide. But many tech companies are trying to invent new things people didn't yet know they needed. When you go there, you better need it yourself or be a damned good and empathetic designer.