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Some harsh truths there. Unfortunately not everyone has resources to start with ads (especially bootstrapped firms or solopreneurs), and in some way growing or

Some harsh truths there. Unfortunately not everyone has resources to start with ads (especially bootstrapped firms or solopreneurs), and in some way growing organically and slowly gives you more time to develop product better. Having said that, I am in agreement with the essence of this reply.

ezekg 2y ago
> especially bootstrapped firms or solopreneurs My company is bootstrapped, and I'm a solo founder. If you don't have any money to grow your business, then you aren't going to be able to do much until you have some money. Hard truth, but it takes money to earn money -- either your money, or somebody else's. You have to get buyer's eyes on you, somehow.
- jainvivek 2y ago
  Largely true. Lack of money in some cases can be compensated by investing more time and efforts.
- reducesuffering 2y ago
  What is your customer acquisition cost? Monthly spend on ads? Where are the ads?
tonyedgecombe 2y ago
>Unfortunately not everyone has resources to start with ads You can start with a small budget and build from there. For the first year I only spent £100 per month on Adwords. The bigger problem is Google et al make it very easy to waste money on their ads. You have to pay a lot of attention to the detail and constantly fight against their defaults which are nearly always in their favour rather than yours.
- jainvivek 2y ago
  > The bigger problem is Google et al make it very easy to waste money on their ads. That's me in 2018. Spent a good amount of money in Google Ads and only attracted users that we did not want. Just putting negative keywords wasn't sufficient, and even one miss was enough to waste all efforts.
  - ezekg 2y ago
    That's why I eventually moved to LinkedIn and Capterra. It was a lot easier to get good results with their ad targeting.
  - maeil 2y ago
    Any recommended resources to learn about this to those starting out?
    - jainvivek 2y ago
      Maybe someone else can advise as I don't have recent experience. Back then Google assisted us through a representative for a month. But it was mostly generic as they dont understand our business deep enough. Best way is learning through practical experience by starting with small budget, and increasing slowly with refinements.

ezekg 2y ago

> especially bootstrapped firms or solopreneurs My company is bootstrapped, and I'm a solo founder. If you don't have any money to grow your business, then you aren't going to be able to do much until you have some money. Hard truth, but it takes money to earn money -- either your money, or somebody else's. You have to get buyer's eyes on you, somehow.

jainvivek 2y ago
Largely true. Lack of money in some cases can be compensated by investing more time and efforts.
reducesuffering 2y ago
What is your customer acquisition cost? Monthly spend on ads? Where are the ads?

tonyedgecombe 2y ago

>Unfortunately not everyone has resources to start with ads You can start with a small budget and build from there. For the first year I only spent £100 per month on Adwords. The bigger problem is Google et al make it very easy to waste money on their ads. You have to pay a lot of attention to the detail and constantly fight against their defaults which are nearly always in their favour rather than yours.

jainvivek 2y ago
> The bigger problem is Google et al make it very easy to waste money on their ads. That's me in 2018. Spent a good amount of money in Google Ads and only attracted users that we did not want. Just putting negative keywords wasn't sufficient, and even one miss was enough to waste all efforts.
- ezekg 2y ago
  That's why I eventually moved to LinkedIn and Capterra. It was a lot easier to get good results with their ad targeting.
- maeil 2y ago
  Any recommended resources to learn about this to those starting out?
  - jainvivek 2y ago
    Maybe someone else can advise as I don't have recent experience. Back then Google assisted us through a representative for a month. But it was mostly generic as they dont understand our business deep enough. Best way is learning through practical experience by starting with small budget, and increasing slowly with refinements.