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Cold out reach via email. It was so useful we pivoted and now have a product to help with it. Your channels are dependent on your product and market you're try

Cold out reach via email. It was so useful we pivoted and now have a product to help with it. Your channels are dependent on your product and market you're trying to serve. For us it's b2b enterprise customers in the United States. So email works well. If you are trying to sell to developers, or union carpenters in venezuela its going to be different per case.

turtlegoal 2y ago
Any email sequencing tools that are free? I looked at clay, instantly and others but damn they are super expensive for early stage startups.
- ahaucnx 2y ago
  Check out Mautic. You can self host and connect to AWS SES for a very low cost solution.
- benjaminfh 2y ago
  Clay is expensive for sure. To clarify, it’s more of a data enrichment tool than a sequencing tool.
uhtred 2y ago
Where did you get the email addresses from?
- twosdai 2y ago
  Mainly apollo. We do some high level searches based on market factors and then purchase some emails from them.
jainvivek 2y ago
Have tried B2B for small businesses in USA using Apollo.io with limited success. I guess businesses from outside USA would need bigger effort to generate trust.
- twosdai 2y ago
  Yeah we built a whole email pipeline using Apollo and some other tools. Maintaining high deliverability is really hard but it really makes a difference. If you're just using Apollo I can tell you that it's going to be really hard to make any outbound campaign work. We mainly use it as a prospecting tool.
  - jainvivek 2y ago
    How do you majorly engage them?
  - jalapenos 2y ago
    What were the other tools you used in your pipeline? And what kind of email sequence did you use? Would be awesome to know
tonyedgecombe 2y ago
>Cold out reach via email. In other words SPAM.
- jainvivek 2y ago
  That's one point of view, but it works. Of course sender should research the audience properly, and provide one-click unsubscribe option right at the top.
  - tonyedgecombe 2y ago
    My dictionary describes spam as "irrelevant or unsolicited messages sent over the internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc.." Unsolicited messages sent over the internet is exactly what @twosdai is doing.
    - jainvivek 2y ago
      That would mean all database providers are basically spam enablers!
      - Nullabillity 2y ago
        ...yes?
    - deleted 2y ago
      [deleted]
- sho 2y ago
  I'm probably in the same category of old school internet vets with strong negative opinions about spam, but I think that well-targeted, high- or at least some-effort commercial outreach is OK if it's done well and isn't annoying. What turns email into spam isn't just what it is, it's how it's done. I've hired people who cold emailed me - in the right way. I delete without reading cold emails that seem to be bulk sent. There is a difference.

turtlegoal 2y ago

Any email sequencing tools that are free? I looked at clay, instantly and others but damn they are super expensive for early stage startups.

ahaucnx 2y ago
Check out Mautic. You can self host and connect to AWS SES for a very low cost solution.
benjaminfh 2y ago
Clay is expensive for sure. To clarify, it’s more of a data enrichment tool than a sequencing tool.

uhtred 2y ago

Where did you get the email addresses from?

twosdai 2y ago
Mainly apollo. We do some high level searches based on market factors and then purchase some emails from them.

jainvivek 2y ago

Have tried B2B for small businesses in USA using Apollo.io with limited success. I guess businesses from outside USA would need bigger effort to generate trust.

twosdai 2y ago
Yeah we built a whole email pipeline using Apollo and some other tools. Maintaining high deliverability is really hard but it really makes a difference. If you're just using Apollo I can tell you that it's going to be really hard to make any outbound campaign work. We mainly use it as a prospecting tool.
- jainvivek 2y ago
  How do you majorly engage them?
- jalapenos 2y ago
  What were the other tools you used in your pipeline? And what kind of email sequence did you use? Would be awesome to know

tonyedgecombe 2y ago

>Cold out reach via email. In other words SPAM.

jainvivek 2y ago
That's one point of view, but it works. Of course sender should research the audience properly, and provide one-click unsubscribe option right at the top.
- tonyedgecombe 2y ago
  My dictionary describes spam as "irrelevant or unsolicited messages sent over the internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc.." Unsolicited messages sent over the internet is exactly what @twosdai is doing.
  - jainvivek 2y ago
    That would mean all database providers are basically spam enablers!
    - Nullabillity 2y ago
      ...yes?
  - deleted 2y ago
    [deleted]
sho 2y ago
I'm probably in the same category of old school internet vets with strong negative opinions about spam, but I think that well-targeted, high- or at least some-effort commercial outreach is OK if it's done well and isn't annoying. What turns email into spam isn't just what it is, it's how it's done. I've hired people who cold emailed me - in the right way. I delete without reading cold emails that seem to be bulk sent. There is a difference.