> But getting a discount in exchange for a longer-term commitment is often a benefit to consumers. This is already framing it in marketing terms. You're not ge

> But getting a discount in exchange for a longer-term commitment is often a benefit to consumers. This is already framing it in marketing terms. You're not getting a discount but being charged an artificial price premium for less/no commitment. This can get especially obscene in places where gyms are required by law to offer monthly membership options but they charge a significant markup if you go that route. All of this has the effect of suppressing competition.