> gen Z and millennials are more likely to buy a book based on a bookseller’s recommendation – in person, in a bookshop – than older age groups The older gener

> gen Z and millennials are more likely to buy a book based on a bookseller’s recommendation – in person, in a bookshop – than older age groups The older generations--I speak as a boomer--may have more settled opinions (or if you will, prejudices) and may not be that eager for the recommendations of a young staffer.